Part 3/8:
Adam Silver, the NBA's Commissioner, sought to reform the league's viewing declines with the introduction of an in-season tournament named the NBA Cup. This initiative was designed to generate excitement and boost engagement throughout the regular season. However, the execution of this idea has been met with skepticism and, ultimately, failure.
Despite efforts to motivate players to take regular season games more seriously, the initiative has largely fallen flat. Viewership figures reflect a downward trend, with reports indicating a staggering 10% decrease in viewership from the inaugural tournament season. The NBA Cup is now viewed more as a regular-season occurrence than an exciting event in its own right.