Part 5/8:
Recreating storefronts to reflect the consumer culture of the 1950s involves thorough research into what products were being sold at that time. Each street corner had its unique offerings—shoe-repair shops were commonplace because repairing shoes was standard practice rather than buying new ones. Employing authentic products, such as vintage packaging sourced from local grocery stores, Rena populates store displays to reflect the bustling consumer environment of the decade.
She also emphasizes the significance of quantity in creating realism. For example, to transform a storefront, Rena may print and wrap empty boxes with copies of vintage packaging to fill the shelves, creating an illusion of abundance characteristic of the era.