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Kenner aimed to replicate the successful formula of other toy companies in the 1980s, like Hasbro, by linking their toy line closely with the animated show. Featured in this ambitious project were brand new vehicles and characters designed to grab the attention of young audiences, ensuring toys were as fresh as the animated content that complemented them. Even familiar characters were given a welcome makeover; Han Solo adorned in a turtleneck and Luke Skywalker wielded a red lightsaber, providing enough novelty to entice a new generation of fans.