Part 4/9:
Realizing the need for a revitalization campaign, Kenner's creative team began work on their pitch for "The Epic Continues." Led by product designer Tim Effler, the team conjured a new villain, aop Primy, tasked with breathing life back into the franchise. Effler developed a rich backstory for this villain long before any sequels or prequels were considered, marking an early conceptualization of the Clone Wars mentioned briefly in the original film.