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The Untold Story of Kenner's Star Wars Revival Attempt: The Epic Continues
In the wake of the original Star Wars Trilogy's release, it quickly became apparent that the galaxy far, far away was starting to lose its cultural boldness and financial flair. Despite the astonishing success Kenner had in toy sales following the films, where they moved 40 million units in both 1978 and 1979, the spark was fading. After "Return of the Jedi," with no new films announced, the lightsaber began to dim for the franchise. This was a troubling moment for Kenner toys and Lucasfilm, leading them to brainstorm ways to rekindle interest in Star Wars.