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Blue Sky has gained significant traction, with 24 million users reported as of the recent conference. This remarkable growth trajectory can be attributed in part to its innovative features, including "starter packs," which facilitate user onboarding through curated feeds created by friends. This mechanism is particularly appealing to users who may be overwhelmed by starting from scratch in a new social environment.
Jay shares that many users, especially in the media industry, have embraced Blue Sky, experiencing higher engagement rates than on traditional platforms. The enthusiasm surrounding its growth has led users to tout that Blue Sky "has the juice," indicating a sense of excitement and potential within the platform.