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Auerbach’s infamous "Victory Cigar" became a trademark during games, a tradition that signified victory and showcased his larger-than-life persona. Yet, while many players enjoyed his relaxed confidence, some teammates noted how it could ignite the competitive intensity of their opponents.
Transitioning to General Manager
Auerbach stepped down as head coach in 1966, but his influence did not wane. Transitioning to a general manager role, he continued to mold the franchise. Under his guidance, the Celtics continued to thrive, and in 1966, he made a monumental decision by hiring Bill Russell as the first African-American head coach in NBA history.