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The Big Three League, founded by Ice Cube, offers a nostalgic throwback to old-school basketball, featuring a more physical style of play. Despite being a less mainstream option compared to the NBA, the league has garnered impressive ratings and viewership. Historically, before Caitlyn Clark made her mark, the Big Three often recorded higher ratings than the WNBA, sometimes reaching up to 800,000 viewers per game.
Ice Cube was confident that Clark would add tremendous value to his league. He believed her presence could significantly impact both ratings and finances. Clark’s recent performances during her NCAA Championship run captured the attention of nearly 25 million viewers, indicating her potential to elevate the Big Three's visibility and success.