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In conclusion, the alarming ratings drop for CNN and MSNBC symbolizes the shifting tides of media consumption, where traditional news outlets are failing to capture viewer interest in an era dominated by new media platforms. The allure of channels like Hallmark reflects a broader trend: audiences are gravitating towards entertaining content over overtly partisan news, which has put increased pressure on established news networks.

As audiences continue to seek outlets that resonate with them, the future of cable news remains uncertain. In this environment, perhaps it’s time for networks to reevaluate their strategies and find a way to regain viewer trust and interest or risk being relegated to the digital annals of media history.