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They went so far as to call for a “denormalization of billion-dollar brands exploiting artists for unpaid research and design.” The group also disclosed that the outputs generated through Sora required approval from OpenAI before being shared publicly, which they viewed as restrictive and counter to the spirit of creative freedom. They ultimately aimed to raise awareness about their concerns, hoping to push OpenAI towards a more artist-friendly approach that puts genuine support for the arts above marketing efforts.