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Over the years, LeBron has transformed this partnership into a vast empire, developing a signature shoe line that extends beyond basketball to encompass clothing, accessories, and lifestyle products. His LeBron James line has become a staple in the footwear market, with sales figures reaching extraordinary heights—Nike reportedly earned $300 million from the LeBron 11 alone.
In 2015, LeBron entered into a groundbreaking lifetime deal with Nike reportedly valued at over $1 billion, solidifying his status as one of the world’s most marketable athletes and paving the way for future endorsements and partnerships.