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The Shifting Sands of Disney's Advertising Strategies

In a surprising turn of events, Disney and other major advertisers are returning to X (formerly known as Twitter) after a brief ad freeze. This move comes after Elon Musk's infamous clash with Disney CEO Bob Iger, in which Musk told Iger to "go f*** himself" over attempts to cut off ad revenue to the platform.

The ad freeze was initially sparked by concerns over "anti-Semitic content and hate speech" on X, which was exacerbated by Musk's endorsement of an anti-Semitic conspiracy theory. However, the situation was more complex than it initially appeared.

According to the analysis, the real issue was that an organization called Garm was deliberately manipulating the algorithm to display Disney ads next to extremist content, in an effort to pressure advertisers to cut spending on X. Musk subsequently sued this organization, leading to their demise within a matter of days.

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