Part 2/10:

Betty Crocker's inception can be traced back to a 1921 advertisement by the Washburn-Crosby Company, which promoted their Gold Medal flour through a unique puzzle piece campaign. The company received an overwhelming response from consumers, many of whom had questions about baking. Unfortunately, the all-male marketing department was ill-equipped to handle these queries, prompting them to create a fictional persona, Betty Crocker. The name "Betty" was chosen for its friendly and approachable sound, while "Crocker" honored a retired company executive.