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Campbell Soup's experiment in marketing soup as a drink highlights the endless possibilities within product innovation. While the creative efforts of transforming a classic soup recipe into trendy drinks may have garnered initial interest, the enduring question remains: just how far can culinary creativity stretch before it loses its appeal? As demonstrated by the mixed reception of both Soup on the Rocks and the Frisky Sour, there are limits to consumers’ willingness to embrace unconventional food formats, no matter how innovative they may be.