Part 3/5:
The success of Soup on the Rocks led Campbell's to push the envelope even further. A year later, they introduced an even more elaborate creation dubbed the "Frisky Sour." Marketed as the “greatest drink since Soup on the Rocks,” this new offering was touted as the "brightest beefiest drink of the year." The ingredients consisted of chilled Campbell's beef broth, ice water, and fresh lemon juice, resulting in a unique drink that dared to challenge conventional beverage norms.