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The story starts with the Continental Baking Company, which was well-known for its delicious strawberry shortcake. However, when strawberries went out of season, the company found themselves lacking a product to offer customers. This gap in production led a clever baker named James Der to explore alternative fillings. Inspired by the availability of bananas, which could be imported year-round, Der opted to swap out the strawberries for banana filling.
He cleverly named this new treat "Twinkies," drawing inspiration from a billboard he noticed advertising "Twinkle Toe" shoes. While the connection between the snack and shoes might remain a mystery—Der never elaborated on his choice of name—the rest, as they say, is history. The banana cream-filled Twinkies quickly became a sensation.