Part 5/7:
A Candy Bar’s Evolution
By the 1930s, Baby Ruth had established itself as a household name, bolstered by clever marketing campaigns that emphasized its nutritious value as part of a balanced diet. In an era enamored with health trends, Baby Ruth was touted as a source of energy, linking its sugar content to the burgeoning health food movement.
Despite the rivalry, Babe Ruth accepted Baby Ruth's ever-growing popularity and recognized its rightful place within the American candy culture. However, there was no denying the ironies surrounding the brand—the baseball star remained forever linked to a candy bar that had been designed to slip quietly into history without publicly acknowledging its famous inspiration.