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Notably, while Schnering argued the bar was named after a child who passed away in 1904, the association with the living legend of baseball was undeniable, and Schnering himself admitted the importance of the nickname "Babe" in driving sales.

The Marketing Genius of Otto Schnering

Schnering’s flair for clever marketing was instrumental in Baby Ruth's success. Along with his court antics, he introduced innovative promotional strategies, such as dropping Baby Ruth bars from airplanes, capturing the nation's imagination and delighting children all over America.

The name "Baby Ruth" became synonymous not only with the candy bar but also with a sense of nostalgia, feeding on the public's adoration for baseball and its heroes while also tempting them with sweetness.