Part 3/7:

Historical records reflect a growing association between the wonder bar and the baseball star. Articles began to refer to the candy as "Baby Ruth" interchangeably with Babe Ruth, building a marketing connection that was clear but not officially acknowledged.

The Legal Tug of War

By the late 1920s, the relationship between the candy company and the baseball player soured. Babe Ruth sought to promote his own line of candy bars but was met with legal challenges from Curtiss over trademark issues. The 1930s court cases ruled in favor of the Curtiss Candy Company, with Schnering maintaining that his candy was named for Baby Ruth Cleveland—an assertion that many have questioned given the timing and context.