Part 3/6:
On the other hand, Babe Ruth himself weighed in on the matter. At the peak of his fame, the famous baseball player suggested that the candy bar was indeed named in his honor. Given his celebrity status at the time, it is easy to see how marketing in that era could have leveraged his name to boost sales and recognition of the candy bar. His assertion of being the namesake reflects the compelling nature of celebrity branding and how it can influence consumer perception.