Part 3/7:
Gerber positioned Singles as a full meal in a jar, catering to the needs of busy adults and those living alone. They rolled out an array of enticing flavors, including Mediterranean Vegetables, Beef Burgundy, and a curious dessert option called Blueberry Delight. The marketing slogans were intentionally nostalgic, with phrases like “We were good for you then, we’re good for you now!” aimed at evoking a sense of comfort and familiarity. Another tagline, more somber in its implication, read, “Something to eat when you're alone,” hinting at the loneliness some individuals experience.