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In major cities like New Delhi, vendors catering to wedding needs report a substantial increase in business during this season. For instance, one prominent jeweler noted an eightfold increase in customer traffic compared to the offseason, with sales forecasts indicating an upward trend from the previous year.

The Bride's Spotlight

A significant portion of wedding expenditure goes into ensuring that the bride looks stunning on her special day. Custom-made bridal dresses, often embellished with intricate embroidery, garner a considerable amount of attention from brides-to-be. Some prestigious dresses can exceed $6,000, reflecting the meticulous craftsmanship and luxurious materials that go into their creation.