Part 2/4:

While Blue Lemon has enjoyed robust international growth, it's evident that sales in the US and North America have encountered a slowdown. This decline might be attributed to various factors, including increased competition and shifting consumer preferences in the athletic wear sector. Despite these hurdles, the brand remains optimistic and strategic in its approach to the market.

Opportunities for Growth in Asia

Turning attention towards Asia, Blue Lemon is making substantial investments, specifically in China. The company has been actively opening new stores in this region, reflecting its confidence in the market's potential. This initiative seems to be yielding positive results, as the popularity of the brand continues to grow among consumers in China.