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In addition to offering an ever-evolving menu, Crumbl's tactical partnerships are worth noting. They recently collaborated with Jimmy Fallon on a Candy Cane Brownie, showcasing the brand's playful engagement with cultural figures. The excitement surrounding the latest limited edition treats reflects Crumbl's understanding of marketing in the digital age.
Crumbl's focus on distinctive flavors was highlighted as the co-founder discussed some unusual cookie concoctions. One of the more outlandish examples included an "Everything But the Cookie" flavor, which drew inspiration from the popular Everything Bagel seasoning—illustrating a willingness to experiment that keeps customers guessing and coming back for more.