Part 4/7:
Cofounder Hensley Sawyer shared insight into this cookie revolution during an interview. He discussed the inception of the business and explained how they initially focused on classic chocolate chip cookies but grew in response to customer demands. They now reveal new cookie varieties weekly, almost akin to the magic of the holiday season—never knowing what delight awaits. Sawyer emphasized that customer feedback is crucial. Erring on the side of adaptability, they are willing to modify flavors and textures based on consumer preferences, solidifying their commitment to customer satisfaction.