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Flamengo's Strategic Sponsorship Change: A New Era for the Club's Revenue
Flamengo, one of Brazil's most prestigious football clubs, is making significant moves in its sponsorship strategy. Recently, the club's deliberative council approved a shift in its shirt sponsorship, introducing a partnership with Chinese retail giant Chopi to replace the previous sponsor, Quai. This change seeks to maintain the club's lucrative revenue from its uniform, which is valued at an impressive 250 million reais, arguably making it the most expensive shirt sponsorship in Brazil.