Part 3/6:

On that fateful Saturday in January, Leila made the pivotal call to the club. Initially met with skepticism, the operators dismissed her inquiry as a prank. Undeterred, she sought out the marketing manager, securing a meeting with the president at the time—Paulo Nobre.

Forging a Historic Partnership

During their meeting with Palmeiras' leadership, Leila and Zé Roberto presented their proposal. It was here that history was birthed—concluding an agreement for what would become the largest sponsorship in South American football. Leila expressed her profound gratitude to former president Paulo Nobre and vice-president Maurício Galiote for their willingness to embrace the partnership and keep the doors open.