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In addition to his interests in the marketing agency, Ronaldo is also a brand ambassador for two major sponsors of the national team, Nike and Itaú. This position complicates matters, as he may find himself negotiating contracts for the CBF while simultaneously having private interests with those same sponsors.

Conflicts of Interest

Experts have weighed in on the issue, stressing that the conflicts posed by Ronaldo's business dealings are glaringly evident. Ethicists suggest that if he truly intends to run for CBF president, he will need to disentangle himself from his business interests entirely—potentially selling off assets to ensure that there is no economic benefit derived from his roles as both a businessman and a football administrator.