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The arrival of global icons like Lionel Messi has altered the perception of soccer in the U.S. As the MLS showcased its star players, such as Messi and Luis Suárez, there has been an influx of attention and increased attendance at matches.
However, the American soccer fan engagement remains unique. Many fans participate more as a form of casual entertainment rather than immersing themselves deeply in the highs and lows of their teams. This reflects broader cultural differences in how sports are consumed.