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Nei Franco's coaching career saw him ascend to prominence when he took the helm at São Paulo. In 2012, he guided the team to victory in the Copa Sul-Americana, a significant achievement for both the club and the coach. "We had a very special year. Not only did we win the title, but we also qualified for the Libertadores," he recalled, highlighting his squad's remarkable comeback in the Brazilian league. Franco noted how essential it was for teams to leverage young talent, drawing parallels to successful club methodologies across Brazil.