Part 3/9:

The backdrop for this moment has been decades of women's athletic endeavors, including the WNBA's 25-year history. Clark and Reese's visibility catalyzed record ratings in women's college basketball, culminating in a championship game that outperformed the men's championship by 4 million viewers. The Women's National Basketball Association (WNBA) also experienced significant growth, with record attendance and interest during the finals, which were won by the New York Liberty. The expansion of leagues like the NWSL, women's hockey, and professional volleyball has made women's sports increasingly attractive to marketers and investors.