Part 1/7:
Controversy Surrounding the Announcement of Oscar's Return to São Paulo
The recent announcement by São Paulo FC president, Júlio Casares, concerning the return of player Oscar has generated a wave of controversy and criticism among fans and commentators alike. The unique approach Casares took to unveil this significant signing — via his personal social media — raised eyebrows for various reasons, primarily because it detracted from the traditional club-led announcement process, impacting engagement and sponsorship opportunities for the club.