Part 6/9:
The numbers paint a grim picture: as Botafogo prepares to announce a new deal for 55 million reais, São Paulo risks falling further behind. Observers have noted that, despite the influx from various sponsorships, the primary sponsorship on the jersey remains insufficient. By all accounts, the management needs to innovate and renegotiate to secure higher sponsorship deals, which seem inevitable given the competitiveness of the market.