Part 4/9:
The contrasting fortunes of São Paulo and Palmeiras are indicative of broader issues within the club’s management and marketing strategies. Historical and recent analyses suggest that both clubs have battled for the position of the third most popular club in terms of audience and sponsorship revenue. However, the current findings indicate that São Paulo has been outpaced by its rivals.
The revelations from the recent Folha research, which suggests Palmeiras has surpassed São Paulo in popularity, are troubling for São Paulo fans. Such statistics not only reflect on the clubs' performances on the pitch but also signal their overall marketability and brand strength off the pitch.