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As evaluated, São Paulo's annual sponsorship revenue stands at a mere 52 million, a stark contrast to other leading Brazilian clubs. The Flamengo tops the list with an astonishing 115 million, followed closely by Corinthians at 103 million and Palmeiras at 100 million. Despite São Paulo being home to arguably the third or fourth largest fan base in the country, its sponsorship is disproportionately lower, raising eyebrows among fans and analysts alike.