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As the discussion evolves, it shifts focus onto the marketing strategies employed by Crunchyroll. Many argue that such decisions are not merely based on fandom but reflect a broader agenda aiming to engage with audiences beyond traditional anime fans. With Vittar's significant follower count and pop culture status, she effectively brings attention to the Anime Awards, regardless of her direct connection to anime.

Critics of this marketing strategy assert that it risks alienating dedicated fans who feel marginalized by the choice of hosts. With concerns about the genuine representation of the anime community at the forefront, the choice of Viktar is perceived as a move to capitalize on celebrity culture, rather than a meaningful inclusion of diverse voices within the anime realm.