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The realities of investing in football in Brazil have led the City Group to reassess their financial strategies and, notably, to increase their spending. Notably, recent high-profile signings such as Uruguayan star Luciano Rodrigues, which cost R$65 million, underscore the heightened financial commitment required to stay competitive in Brazilian football. This adjustment in tactics by the City Group illustrates a broader trend where even wealthy investors encounter the stiff price tags attached to Brazilian talent.