Part 3/9:

Pereira's understanding of Brazilian football extends beyond just player performance; she sees the sport as an entertainment industry, a stance that diverges from the more traditional views held by many in the field. This perspective was evident in her discussions about marketing in football, a realm often overlooked by those too focused on the technical aspects of the game.

She argued that the engagement of fans cannot be solely linked to winning titles. Instead, it’s about the ongoing relationship that clubs maintain with their supporters throughout the year. A strong narrative and the presence of charismatic players can maintain fan interest and drive consumption, even in the absence of consistent victories.