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Haaland's deal parallels significant contracts in other sports, particularly in North America, such as Patrick Mahomes’ monumental 10-year contract with the Kansas City Chiefs during the COVID-19 pandemic. With increasing American ownership in Premier League clubs, there are hints that not only are players being locked into longer contracts, but the business models of football are aligning more closely with those of American sports franchises.

Profitability and Sustainability

With the introduction of Financial Fair Play (FFP) regulations and incentivized sustainability standards, long-term contracts appear to serve multiple purposes. Beyond simply retaining talent, they affect a club's financial planning, especially concerning profitability and wage structuring.