Part 5/9:
A significant aspect of Brighton's approach has been their innovative use of data in recruitment. Barber elaborates on Tony Bloom's unique system for identifying player prospects, which is both sophisticated and highly selective. By analyzing extensive data and identifying specific player characteristics that fit the club's needs, Brighton has unearthed hidden gems within the football market.
Scouting results are then corroborated through personality profiling to ensure the new player aligns with the club's values. While the importance of data cannot be overstated, Barber acknowledges the fallibility of any process that relies on human decision-making.