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Hoy introduced the "Bigger 180" campaign, aimed at raising awareness about prostate cancer, especially among men who often shy away from discussing health issues. This initiative, powered by Paddy Power and coinciding with darts’ World Championships, is positioned to engage men in conversations about health, encouraging them to check in with their mates and seek medical advice.
The campaign is designed to demystify prostate health, with every 180 thrown in the darts tournament contributing £1,000 toward crucial cancer research. This makes the event not only entertaining but also socially impactful, aiming to create a culture where men's health is openly discussed and prioritized.