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Pounds emphasized his desire for this song to serve as a form of solace not only for Payne’s fans but also for his family, including his seven-year-old son, Bear, whom he shared with ex-partner Cheryl Cole. Furthermore, he extended his prayers to Payne's sister, Ruth Gibons, and the rest of the family, wishing for the music to overshadow the negative aspects surrounding the circumstances of Payne’s death.