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In 2014, Adidas and West formed a partnership that would go on to become one of the most successful collaborations in sportswear history. The Yeezy line, which emerged from this partnership, played a pivotal role in catapulting West's financial status, ultimately making him a billionaire. However, the partnership took a downturn in October 2022 when West made a series of inflammatory remarks on social media that were widely condemned as unacceptable, hateful, and dangerous.