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Keaton continued his appeal by referencing veteran and former presidential candidate John McCain, sharing the story of McCain’s bravery when he chose to stay with his fellow soldiers in a POW camp. This anecdote reinforces Keaton’s call for empathy among voters as they make their choices. He implored his audience to think critically about whose character and integrity they support in a leader.

With over a million followers on Instagram, Keaton aimed to reach a wide audience by evoking shared values of kindness and empathy. He encouraged voters to reflect on what kind of world they want to create for future generations. “Before you check that box or punch that ballot,” he urged, “I want you to ask yourself: Is that how I would want my son or daughter to live?”