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Joining the conversation, Olympic gold medalist and Vitality Ambassador Dame Jessica Ennis-Hill expressed her deep concern about the findings of the study. For someone who meticulously prioritized fitness throughout her illustrious career, Dame Jessica highlighted the dual nature of the problem: not only does it affect older women, but it also deters young girls from pursuing sports.

"It’s really concerning," she remarked, "to read that so many women aren't engaging in sufficient exercise through different stages in their lives, particularly as these numbers are decreasing."

Barriers to Active Living

Upon examining the underlying issues, Dame Jessica shared her insights on the various barriers women face when it comes to physical activity. These obstacles include: