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The Colorsoft appears to target a niche market of dedicated Kindle users who value their devices as integral parts of their lives. Similar to the now-extinct Kindle Oasis, the Colorsoft caters to hardcore users who utilize their e-readers daily. Though it lacks the physical page-turn buttons of the Oasis, the Colorsoft presents a premium look thanks to its color screen.
Unlike the Paperwhite's standard and signature editions, the Colorsoft is exclusively a signature edition, featuring increased storage (32 GB) alongside wireless charging capabilities and an auto-adjusting front light sensor. These features enhance the usability of the device, especially in varying lighting conditions.