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In addition to the Colorsoft, Amazon has unveiled upgraded versions of its entry-level Kindle and the Kindle Paperwhite, as well as a tablet-style device known as the Kindle Scribe, scheduled for release in December. The Colorsoft and Paperwhite share a chassis design, with the Colorsoft weighing in at 219 grams compared to the 250 grams of the Paperwhite. Both e-readers are fully waterproof, boasting an IPX8 rating that allows them to survive complete submersion.

The screens of both devices measure 7 inches; however, the Paperwhite features a monochrome display, while the Colorsoft showcases Amazon's premium e-ink color technology. The Paperwhite starts at a price of around $160, making the Colorsoft's price tag of $280 seem quite hefty for potential buyers.