Part 4/9:

Apple’s advertising relies heavily on characters who exemplify poor decision-making—individuals who seem to dodge responsibility with the help of AI. In one ad, a man is shown composing a seemingly sophisticated email while doing nothing productive at work. Another ad features a woman using Apple AI to construct a nostalgic family video just to cover up for forgetting her husband’s birthday.

A Desire for Authentic Connection

As I watched these advertisements, I found myself questioning the ethical implications of promoting such behavior. Are we, as a society, becoming comfortable with dishonesty? There is an undeniable charm in authenticity, yet the rhetoric from Apple suggests a culture that condones deception which is packaged as innovation.