Part 2/9:
In an exploration of Apple’s marketing strategy surrounding their AI capabilities, it is evident that the characters showcased in these advertisements are deeply flawed. They often engage in trivial activities, reflecting a lack of effort or deeper human empathy. These ads elicit laughter through a cringe-worthy display of incompetence, leveraging humor to mask the underlying message: using Apple AI can make you appear smarter than you truly are.
The advertisements present a disturbing narrative; they suggest that by utilizing Apple’s products, people can fake their way through life instead of addressing real issues. Is this the image that Apple projects of its user base—a collection of foolish individuals pretending to be savvy?