Part 1/9:
Evaluating Apple Intelligence: A Critical Perspective
Over the past few weeks, I have immersed myself in Apple’s new AI software on my iPhone, and my conclusions have emerged starkly: the tone of Apple’s advertisements leads one to believe that they perceive their customers as somewhat lacking in intelligence. Through a close examination of these ads, it becomes painfully clear that Apple portrays a caricature of its users—depicting them as rather incompetent individuals who rely on AI to cover their shortcomings. This raises unsettling questions about who we are as consumers and what Apple thinks about us.